GOEST Sports Intelligence
Investor Information · Seed Round · 2026 · Confidential

The Intelligence
Infrastructure
Elite Sport
Has Always Needed.

No category winner has emerged. No dominant platform has been built. The window is open — and the team that created GOEST has spent decades preparing to build exactly this.

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$600B
Global Professional Sport Market
$8B
Sports Analytics Market Today
$50B
Projected Market by 2031
0
Category Leaders Established
The Problem We Were Built to Solve

Elite clubs are drowning in data.
Starving for intelligence.

Every elite organisation now operates GPS systems, wearable sensors, computer vision platforms, athlete management systems, scouting databases, video analysis tools, medical platforms, and business intelligence software. The data exists. The challenge has always been orchestration.

People spend more time moving between software than making decisions. Analysts compile reports instead of generating insight. Performance directors ask questions instead of receiving answers. The industry solved data collection a decade ago. It has not solved intelligence.

GOEST was created to fill that gap. To make all of that data more intelligent. To turn the ocean of data elite sport generates into decisions organisations can actually act on — in plain language, in real time, across every department.

"Intelligence is the cornerstone of elite sport. And as sport progresses, there is no shortage of data. GOEST was created to fill the gap · to make all of that data more intelligent."
Gen 1 Collect Data
Gen 2 Organise Data
Gen 3 Intelligence · GOEST
GOEST All Systems
The Market
Opportunity
Market Opportunity

A winner-take-all market.
No one has won yet.

500+
Elite Clubs
Premier League, Champions League, MLS, NFL, NBA, Super Rugby, IPL · each a potential enterprise customer with a mandate for AI transformation
Target ARR per club: £50K · £250K
50+
Professional Leagues
One enterprise deal covers an entire league · every club becomes a client simultaneously. The highest-leverage commercial model in sports technology. One signature. League-wide deployment.
Target ARR per league: £500K · £2M
200+
Federations
Governing bodies, national associations, and international federations operate identical intelligence gaps across talent pathways, national squads, and high-performance programs
Target ARR per federation: £250K · £1M
TAM $600B global professional sport
SAM $8B sports analytics and AI infrastructure · growing to $50B by 2031
SOM 5-10 enterprise clients Year 1 · £5M ARR target by Year 3 · first league deal by Q3
Business Model

Enterprise SaaS. Recurring revenue.
League-level scale.

GOEST operates as an enterprise intelligence platform, licensed annually to clubs, leagues, and federations. Revenue scales with the customer's size and the depth of their deployment. A single league-level deal delivers the revenue equivalent of 10-15 club contracts.

Club Tier
£50K · £250K/yr
Full platform deployment, 10 departmental agents, standard connector library, onboarding and support
~500+ clubs addressable globally
Highest Leverage
League Tier
£500K · £2M/yr
Enterprise license covering all member clubs · one commercial relationship, league-wide deployment, instant distribution to every member club simultaneously
~50+ leagues addressable globally
Federation Tier
£250K · £1M/yr
Governing body deployment · national squads, talent identification pathways, performance intelligence across the full athlete lifecycle
~200+ federations addressable globally
Additional Revenue Streams
Platform Subscription Agent Deployment Packages Custom Integration Fees Professional Services Intelligence Reports White-Label Licensing
GOEST Technology Advantage
Technology
Advantage
Technology Advantage

Not a feature. Not a dashboard.
A new category of infrastructure.

Model-Agnostic Architecture
GOEST connects to any AI model — OpenAI, Anthropic, Google and beyond — routing the right query to the right model automatically. No vendor lock-in. Evolves with the technology landscape.
Zero Rip-and-Replace
Connects to existing systems. GPS platforms, AMS tools, video analysis software, medical databases — all remain in place. GOEST sits above them as the intelligence layer. Implementation in weeks, not years.
10 Specialist AI Agents
Purpose-built agents for Performance, Medical, Analytics, Scouting, Coaching, Physical Conditioning, Leadership, Video, Nutrition, and Culture — each trained for its domain, working as a coordinated system.
Proprietary Intelligence Model
Built on years of operational experience at the elite level. The intelligence model reflects how performance decisions are actually made — not how technology platforms assume they work.
Conversational Interface
Plain language. No dashboards. No training required. Any person in any department can access the full intelligence of the organisation by asking a question. The barrier to insight is eliminated.
Compounding Moat
Every interaction improves the model. Every data connection adds context. Every deployment makes GOEST more intelligent — creating a proprietary advantage competitors cannot replicate from a standing start.
The Team

Seasoned veterans. Built by people
who lived the problem.

The technology behind GOEST was not designed in a lab by people who read about sport. It was built by people who operated at the highest levels of elite sport and digital innovation — who lived the problem firsthand, for decades.

10+
Elite Sport Operations · EPL
Operating inside one of the world's most scrutinised football environments — the English Premier League. Deep understanding of how performance decisions are made under pressure, what data matters, and where intelligence has always been missing.
15+
Digital Innovation · Strategy
Building and scaling technology platforms across complex enterprise environments. Deep expertise in the architecture of AI systems, data infrastructure, and the commercial deployment of intelligent technology at scale across multiple industries.
25+
Elite Football · Rugby
Playing at the top level of professional football and rugby. Understanding from the inside what performance intelligence means — what it costs when absent, and what it enables when present. The athlete's perspective, built into the architecture.
The founders of GOEST have collectively experienced every dimension of this problem — as operators, as technologists, and as athletes. That convergence is rare. It is the reason GOEST was created. And it is the reason GOEST works where others have not.
The Raise

$2M Seed Round

We are raising a $2M seed round to deploy the platform with our first enterprise clients, expand the product, and build the commercial infrastructure to move decisively into the league-level market.

40%
Product · Engineering
Platform development, agent expansion, model refinement, connector library build-out
25%
Commercial · Sales
Enterprise sales infrastructure, partnership development, league-level commercial strategy
20%
Pilot Deployments
First 3-5 enterprise clients — onboarding, integration, and deployment excellence
15%
Operations · Team
Infrastructure, key hires, legal, compliance, and operational foundations
Seed Round Milestones
Q1 First 2 enterprise pilots live · proving the model in real environments
Q2 5 active club deployments · first league-level commercial discussions underway
Q3 First league deal signed · platform deployed across member clubs
Q4 Series A ready · £2M ARR in sight · proven league-level model
Why Now

The window is open.
It will not stay open.

AI has reached the capability threshold that makes a platform like GOEST possible. The models are powerful enough. The infrastructure is mature enough. The cost of deployment has fallen enough.

Sport organisations are actively allocating AI budgets — mandates are live, senior leadership is demanding transformation. No category winner has emerged. The winner-take-all dynamics of a league-level market mean that first-mover advantage with the right league is worth exponentially more than it appears.

01
AI models have crossed the capability threshold needed to make real-time sports intelligence viable at enterprise scale
02
Sport organisations are actively allocating AI budgets — the demand is confirmed, the mandates are live
03
No dominant platform has emerged in sports intelligence — the category is still to be defined and won
04
League-level contracts create winner-take-all economics — the league that signs first locks out every competitor
05
This founding team carries the exact combination of EPL operations, digital innovation, and elite athlete experience — no competitor has built this from inside the industry
Ready to invest in the future of elite sport intelligence?
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investor deck.

No pitch theatre. No generic slides. A direct conversation about the technology, the market, and what this team has built — and why this is the moment.

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This information is intended for qualified investors only and does not constitute a public offering. GOEST is seeking to raise a seed round of $2M USD. Investment in early-stage companies carries significant risk. Past performance is not indicative of future results. For more information contact invest@goest.io